What Is Paid Marketing Strategies ?How to Reach Your Business Goals

What Is Paid Marketing? Strategies To Reach Your Business Goals.

Quickest ways to help potential customers discover your brand and offerings is Paid Marketing. With the help of  paid marketing, you purchase advertising that allows you to  target audiences, instead of waiting for them to find your business organically. Paid marketing is displayed on (SERPs) search engine results pages and social media channels. When creating paid marketing ads, you select  specific channel, like Google Ads or Facebook, and then define  target customer based on criteria ranging from location, search terms, interests, demographics, previous purchases, and other pages visited. Both the types of paid marketing are pay-per-click, which means you only pay when someone clicks. You  can typically set a maximum budget, such as Rs 15000/-, and  ad runs until your budget  used up. Paid marketing strategies  or paid advertising or online advertising, involves in  paying for advertising space or placements to promote  products, services and  content online. The  strategies  which can help businesses reach a wider audience, generate leads, increase sales, and achieve specific marketing objectives. some popular paid marketing strategies: 1. Search Engine Marketing (SEM) / Pay-Per-Click (PPC):SEM involves in  placing ads on search engines like Google and Bing. Advertisers bid on the specific keywords, and their ads appear at  top or bottom of the search engine results when users search for those keywords. Advertisers pay each time someone clicks on the ad. Google Ads or  Bing Ads are common platforms for the SEM/PPC advertising. 2. Display Advertising: Display ads are  the visual ads that appear on the websites and apps within  Google Display Network, and Facebook Audience Network, or other ad networks. They can be in form of banners, videos, interactive ads. Advertisers has the option to  target specific demographics, interests, or websites for ad placement. 3. Social Media Advertising: Advertising on the social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest can  highly effective due to  extensive user base and detailed targeting options. Advertisers can also  create and promote ads to their target audience’s behaviors,interests,  and demographics. 4. Remarketing/Retargeting: This marketing involves targeting users who have previously visited to your website but did not make  purchase or take desired action. Advertisers use the cookies to track these users and display relevant ads to  across various websites and platforms, encouraging them to return and complete  desired action. 5. Native Advertising: Native ads blend seamlessly with  content of  platform or website where they appear. They  designed to match  look and feel of  surrounding content, making them less intrusive and engaging. Common forms of the native advertising include sponsored articles, promoted listings,  in-feed ads. 6. Affiliate Marketing:Businesses partner with affiliates or publishers to promote their products and services. Affiliates earn commission for each sale or lead they generate through their marketing efforts. Affiliate marketing can be cost-effective way to expand you reach and only pay for results. 7. Influencer Marketing: Brands collaborate with the social media influencers or bloggers who have  significant following and influence  their niche. These influencers create the content that promotes  brand’s products or services to the audience, leveraging their credibility and the reach. 8. Video Advertising:Video ads can  placed on various platforms, including the YouTube, Facebook, Instagram, and websites. They are also ffective for delivering engaging and visually appealing the content to users. Video ads can be in  form of pre-roll ads, in-stream  or sponsored content. 9. Email Marketing: Email marketing itself is not  paid strategy, promoting emails to  larger audience through paid channels like email list rentals or sponsored email placements can be an effective way to reach the new customers. 10. Pay-Per-View  Advertising:PPV advertising involves in  displaying ads to the users when they visit certain websites or perform the specific actions. Advertisers pay each time their ad get  viewed, regardless of  whether  user clicks on it or not. To make  most of the  paid marketing strategies, it’s crucial to  clear goals, target the right audience, continually analyze the performance, and adjust your campaigns accordingly. Each strategy has its own strengths and weaknesses, so businesses should choose  ones that align with their objectives and budgets. Additionally, compliance with the advertising regulations and maintaining positive user experience are the essential considerations for any of paid marketing campaign.  

Search engine marketing

Search engine marketing (SEM) is a strategy of Digital Marketing  used to increase  visibility of a website in search engine results pages .

While  industry term once referred to the both organic search activities such as search engine optimization  and paid, it is now refers almost exclusively to paid search advertising.

Search engine marketing is also  referred to as paid search or pay per click .

Why is SEM important?

Search engine marketing has become  crucial online marketing strategy for increasing a company’s reach.With  increasing in number of consumers researching and shopping for products online

The majority of new visitors to a website find it by performing  query on a search engine.

In search engine marketing, advertisers only pay for the impressions that result visitors, making it an efficient way for the company to spend its marketing dollars. As a bonus, each visitor incrementally improves the  website’s rankings in the organic search results.

Consumers enter search queries with  intent of finding the information of a commercial nature, they are in xcellent state of mind to make  purchase, compared to the other sites such as social media .

Search marketing reaches the consumers at exactly right time: when they are open to the new information. Unlike  majority of digital advertising, PPC advertising is non-intrusive and does not interrupt the tasks.

Results are immediate with SEM. It is the fastest way to drive traffic to the website.

How SEM works?

SEM or Search Engine Marketing, is  digital marketing strategy which involves in promoting  website or online business through paid advertising on search engines like Bing,Google, and Yahoo. SEM is most often used to increase visibility of the  website in search engine results pages  and drive traffic to  site. Here is  how SEM works:

1. Keyword Research: First  Marketers identify relevant keywords and phrases that the potential customers might use when searching for the products or services. These keywords are  foundation of SEM campaigns.

2. Campaign Setup: After selecting the keywords, marketers create SEM campaigns using the online advertising platforms like Bing Ads or Google ads. In these platforms, they set up the parameters for their ads, including budget, target audience, geographic location, and advertisement scheduling.

3. Ad Creation: Marketers create compelling and relevant ads which  will appear in search results when the users search for  selected keywords. Ads typically consist of  headline, description, URL, and often the extensions like site links or callout extensions.

4. Bidding: SEM operates on  bidding system. Marketers specify  maximum amount they are willing to pay when  user clicks on their ad (CPC  or Cost Per Click ). The search engine uses an auction-based system to determine which ads will appear for  given search query.

5. Ad Placement: When user enters  search query that matches  keywords targeted in  SEM campaign,  search engine runs an auction to determine which ads will be displayed. Factors considered in  auction include bid amount,the  ad relevance, and expected click-through rate.

6. Ad Rank: Advertisers’ bids and  quality of their ads contribute to their Ad Rank, which determines  ad’s position in  search results. Higher-quality ads with relevant content often achieve better positions even if they have lower bids.

7. Ad Display: When  user’s search query triggers an ad in  auction,  winning advertisements are displayed in  search results, typically at  top and bottom of the page or in  sidebar. Users can click on these ads to visit  advertiser’s website.

8. Cost Control: Advertisers are charged when the users click on their ads. SEM platforms allow marketers to set the daily or monthly budgets to control costs. Once  budget is exhausted, the ads stop running for  specified period.

9. Monitoring and Optimization: Successful SEM campaigns require the ongoing monitoring and optimization. Marketers analyze performance of their ads,  click-through rates, including conversion rates, and return on investment (ROI). They adjust their ad copy, keyword selection, and bidding strategy to improve results.

10. Landing Page Experience: Effectiveness of SEM campaigns is not the just about getting clicks; it’s also about what happens after  click. Marketers need to ensure that  landing page  user is directed to provides  seamless and relevant experience, leading to the conversions like  purchases, sign-ups, or inquiries.

SEM can be  powerful way to drive the targeted traffic to the website quickly. It requires continuous management and optimization to achieve best results and a positive ROI.

Email Marketing Certification Course

 

If you want to grow your brand or sell your stuff, email marketing is  the most popula  effective tool around for marketing campaigns.

In this course we will  discuss how email marketing  helps to send promotional emails .Mail marketing can help you to grow your business, and we we’ll give you few tips to help you get started with a sucessful email marketing campaign.

Email marketing is very powerful marketing channel, a form of direct marketing as well as digital marketing, which uses email to promote your business’s  services or products. It can help make your customers aware of latest items or offers by integrating  into your marketing automation efforts. It can also play pivotal role in market strategy  with lead generation, brand awareness, building relationships , keeping customers engaged between purchases through the different types of marketing emails.

Benfits of email marketing

Email  marketing  become  a popular marketing tool for businesses partly because it forces  user to take some kind of action , email will sit in  inbox until it’s read, deleted, or archived.

Email marketing can also help you build a relationship  with your audience also driving traffic to your social media ,blog, or anywhere else you’d like visitors to visit.

Email marketing seems like the perfect way to reach out to the customers, create new prospects, and grow important business relationships, there are some disadvantages. In fact, many of businesses are opting to use EZ Texting as other form of communication.

significant downsides of email marketing campaigns is Spam mails.

Spam

Inboxes are filled with worthless information. We all get those mails and instantly we hit delete. In addition, we never even see many of these mails because they end up in  junk or spam folders.

Size

If your email is too large, it might take a long time to loador sometimes even not load at all. In that that case  it takes to download,  potential customer has just lost interest, costing your business.

Competition

Disadvantages aside, email marketing is considered as a popular form of marketing,  means  your email isn’t going to be the only one flooding users’ inboxes. This means that to stand out from competitors, you  need to invest in strong copywriters and need to offer additional promotions to capture your audience’s attention.

Email marketing certification course duration – 1 month (30 hours including practicals)

  • Basics of Email Marketing .
  • Email Marketing Strategies.
  • Building  Business with Email Marketing
  • Building  Email Marketing Account
  • Email Marketing Strategies.

Video Blogging

VIDEO BLOGGING COURSE:

While YouTube is the currently most popular platform for hosting the video content, it’s not  only option. Dailymotion, Vimeo,  Facebook and Instagram are all well-known video hosting platforms.

You need  camera and  microphone. You can use  smartphone if you don’t have a separate camera and mic. Ideally, you  want to have some lighting, like the ight and stand that’s popular with many YouTubers.

Vloggers make money by advertising via subscriptions, or tips. YouTube, for example, has a  partner program for the creators who have more than 1,000 subscribers, 4,000 public watch hours in  last 12 months, and linked Adsense account.

Vlogs are  personal form of the  content, over-producing them with the screen crawls, too-good of video quality .Generally off-putting, unless you’re already famous, most people are not all that interested in unstructured rambling. So develop a plan, and every now and then, bring in the special guest.

But remember, frequency is more important than polish.

Get a peek through entire curriculum designed which ensures 100% Job Placement Support

Duration – 1.5 months (30 hours)

  • Introduction to SMM
  • Video Editing Fundamentals & Promotion
  • YouTube Marketing Fundamentals
  • YouTube Marketing
  • YouTube Marketing Advance
  • Google AdSense

PROJECTS FOR COLLEGE STUDENTS

Engaging in projects is excellent way for the students to gain practical experience and knowledge by applying  theoretical knowledge, develop critical skills, and explore their interests. Projects can vary widely depending on the level of education and the subject area.

Final Year Projects in  the Computer Science projects required to be prepared by  the final year students. If you need guidance and project  for Final Year Projects in Computer Science?

we at ASSUREDSOL provides projects to  the final year students and  also provide internship for the merit students .

Students can choose the projects that are aligned with their  academic goals, interests, and based on  resources available. Additionally,we allow  collaborating with classmates .  If you are seeking for the guidance from the  mentors to enhance  impact  and quality of your projects .

you can reach us https://assuredsol.com/classroom-learning/

Python Interview Questions

Introduction to Python:

Python  is one of the most used  programming languages and is interpreted in the nature thereby providing the flexibility of incorporating dynamic semantics. Python  is a free and open-source language with very  clean and simple syntax. This makes it  very easy for developers to learn python. Python  supports object-oriented programming and is most widely  used to perform general-purpose programming. 

Here is the list of most  commonly asked python interview question and answers:

Python Interview Questions for beginners

1. Describe  Python? What are the advantages of using Python ?

Python is  interpreted, high-level, general-purpose programming language. As a  general-purpose language, it can also be used to build any type of application using  the right tools/libraries. In addition python supports objects, threads, modules,exception,handling,  automatic memory management which help in  modelling the  real-world problems and building applications to resolve these problems.Advantages of Python:

  • Python is  general-purpose programming language which is a simple, easy-to-learn syntax , emphasizes readability and  reduces the cost of program maintenance. The language is also  capable of scripting, completely open-source, and supports all third-party packages encouraging modularities and code reuse.
  • Python is high-level data structures, combined with the dynamic typing and dynamic binding, attracting a huge community of developers for the  Rapid Application Development and deployment.

2. What is meant by dynamically typed language?

Before knowing about  dynamically typed language, we should understand about what is typing . Typing refers to  type-checking in the programming languages. In strongly-typed language, such as Python, “1” + 2 will result in a type error since these languages don’t allow for “type-coercion” .Type-checking can be done stage wise:

  • Static – static Data Types are checked before execution.
  • Dynamic -dynamic  Data Types are checked during execution.

Python is  interpreted language, executes at each statement line and  type-checking is done during execution. Hence, Python is called as Dynamically Typed Language.

3. Describe an Interpreted language?

 Interpreted language executes its statements line by line.  programming Languages like Python,R, Javascript,  PHP, and Ruby are prime examples of the Interpreted languages. Programs written in  interpreted language runs directly from  source code, with no intermediary compilation steps.

4. Explain PEP 8 and why is it considered important?

PEP stands for the  Python Enhancement Proposal.  PEP is an official design documented  providing information to  Python community, or describing a  feature for Python or also  its processes. PEP 8 is especially useful ,since it documents the style guidelines for the Python Code. Apparently contributing to  Python open-source community requires you to follow above style guidelines strictly and sincerely.

5. Scope in the Python?

Every object in the Python functions within a scope. Scope is  block of code where an object in the  Python remains relevant. Name spaces uniquely identify all the  above objects inside a program.These namespaces also have a scope defined  where you could use their objects without using any prefix. A few examples of this scope created during the code execution in Python are :

  • local scope refers to  local objects available in  current function.
  • global scope refers to objects available throughout  code execution since their inception.
  • module-level scope refers to  global objects of current module accessible in  program.
  • An outermost scope refers to all  built-in names callable in  program. The objects  used in this scope are searched at last to find the name referenced.

6. What are the lists and tuples? What is  key difference between the two terms?

Both Lists and Tuples are  sequence data types that allows to   store a collection of objects in the Python. Objects stored in both the sequences can have different data types. Here lists are represented with square brackets ['sara', 6, 10.19], while tuples represented with parantheses ('ansh', 5, 0897).
But the real difference between the two?The key difference between the two is while lists are mutabletuples  are immutable objects. This means that the lists can be modified, appended or sliced on  go but tuples remain constantly  and cannot be modified in any manner. You can run  following example on Python IDLE to confirm the generated difference:

my_tuple = ('sarada', 6, 4, 0.97)
my_list = ['sarada', 6, 4, 0.97]
print(my_tuple[0])     # output => 'sarada'
print(my_list[0])     # output => 'sarada'
my_tuple[0] = 'anshu'    # modifying tuple => throws an error
my_list[0] = 'anshu'    # modifying list => list modified
print(my_tuple[0])     # output => 'sarada
print(my_list[0])     # output => 'anshu'

7. What are common built-in data types  used in Python?

Several built-in data types  are there in Python. Although, Python doesn’t require  any data types to be defined explicitly during the variable declaration type errors are likely to occur if the knowledge of the data types and their compatibility with each other been neglected. Python provides isinstance() and type()  functions to check  type of these variables. These  type of data  can be grouped into  following categories-

  • None Type:
    None keyword  which represents the null values inthe  Python. Boolean equality operation can  also be performed using this None Type objects.
Class Name: Description:
NoneType Represents  NULL values in Python.
  • Numeric Types:
    These are three different numeric types – integers, numbers,floating-point  and complex numbers. Additionally, booleans are  sub-type of integers.
Class Name Description
int Stores integer are literals including  octal,hex and binary num as integers
float Stores literals  which containing decimal values and exponent signs as floating-point no’s
complex Stores complex numbers in  form (A + Bj) and has attributes: imag and real
bool Store boolean value (True / False).

sequence Types:

  • According to the Python Docs, there are three most  basic Sequence Types –  tuples, lists,and range objects. Sequence types consist the in and not in operators defined for their traversing  elements. These operators shares   same priority as the comparison operations.
Class Name Description
list Mutable sequence used to store the collection of items.
tuple Immutable sequence used to store the collection of items.
range Represents an immutable sequence of the numbers generated during execution.
str Immutable sequence ofthe  Unicode code points to store textual data.

 The standard library also includes additional types of  processing:
1. Binary data and
2. Text string

  • Mapping Types:

Mapping object can  be map hashable values to the random objects in the Python. Mapping objects are mutable and  also there is currently one and only  standard mapping type, the dictionary.

Class Name Description:
dict Stores are comma-separated list of key: value pairs
  • Set Types:
    Python has 2 built-in set types – set and frozensetset type mutable and supports methods like add() and remove()frozenset type  immutable and can’t be modified after creating.

Note: set is mutable and thus cannot be used as key for a dictionary. On the other hand, frozenset is immutable and thus, hashable, and can be used as a dictionary key or as an element of another set.

  • Modules:
    Module is an additional built-in type supported by the Python Interpreter. It supports one special operation, i.e., attribute accessmymod.myobj, where mymod is a module and myobj references a name defined in m’s symbol table. The module’s symbol table resides in a very special attribute of the module __dict__, but direct assignment to this module is neither possible nor recommended.
  • Callable Types:
    Callable types are the types to which function call can be applied. They can be user-defined functions, instance methods, generator functions, and some other built-in functions, methods and classes.
    Refer to the documentation at docs.python.org for a detailed view of the callable types.

8. Describe pass in Python?

The pass keyword is represents a null operation in Python. which  is generally used for  purpose of filling up empty blocks of code which may be execute during runtime but has  to be written. Without  pass statement in  following code, we may run into some type of errors during code execution.

def myEmptyFunc():
   # do nothing
   pass
myEmptyFunc()    # nothing happens
## Without the pass keywords
# File "<stdin>", line 2
# IndentationError: expected an indented blocks

9. Explain  modules and packages in the Python?

Python packages and Python modules are of  two mechanisms that permits  for modular programming in Python. Modularizing has  several benfits

  • Simplicity: Working on  single module helps you to focus on relatively small portion of  problem at hand. This makes the development easier and less errors.
  • Maintainability: Modules are designed to enforce the logical boundaries between the different problem domains. If they are written in  manner that reduces the interdependency, it is always less likely that modifications in  module might impact other parts of  program.
  • Reusability: Functions defined in  module can be easily reused by other parts of  application.
  • Scoping: Modules typically defines a separate namespace, which  can help to avoid confusion between identifiers from other parts of program.

In general MODULES , are simple Python files with a  extension .py  and can have set of  classes,functions,  or variables defined and implemented. They can be imported and initialized once by  using the import statement. If partial functionality   needed, import the requisite classes and functions using from foo import bar.

Packages allow the  hierarchial structuring of the module namespace using the  dot notation. As, modules help to avoid clashes between global variable names, in  similar manner, packages helps to  avoid clashes between the module names.
Creating a package is easy since it makes the use of  system’s inherent file structure. So just stuff modules into a folder and there you  will have it, the folder name as the name of  package . Importing a module or its contents to  this package requires the package name as the  prefix to the module name joined by a dot.

10.Explain global, protected and private attributes in Python?

  • Global variables are  the public variables that are defined in  global scope. To use this  variables in the global scope inside a function, we  must use the global keyword.
  • Protected attributes are the attributes defined with an underscore pre-fixed to their identifier like  _sara. They can still be accessed and modified from outside  class they are defined in .A  responsible developer should refrain from doing so.
  • Private attributes are the attributes with double underscore prefixed to their identifier like  __ansh. They cannot be accessed or modified from  outside directly and  also will result in AttributeError if such an attempt  made.

If you are looking to get certified in Python? Check out the Scaler Topic’s course  with certification. 

Hadoop Interview Questions

 Hadoop interview questions with answers, that have been asked in the recent years in many companies interviews.

1) What is  meant by Hadoop?

Hadoop  is written in Java ,it is a distributed in computing platform . It consists of the following  features like Google File System and MapReduce.


2) Describe the platform and Java version ,which is  required  to run the Hadoop?

Java( 1.6.x )or any advanced  versions of java are good for Hadoop work ,   Linux and Windows are the preffered operating system for Hadoop environment , but Mac OS/X,  BSD, and Solaris are more famous for working.


3) What are Hardware specifications for Hadoop?

Hadoop  runs on both dual processor/ dual core machines along  with  4-8 GB RAM using ECC memory. It depends on the workflow designs

4)Describe most common input formats defined in Hadoop?

 The common input formats  in Hadoop 

  1.  TextInputFormat
  2. KeyValueInputFormat
  3. SequenceFileInputFormat

TextInputFormat is  default input format.


5) How do you categorize a big data?

Big data is  categorized  based on the  features like:

  • Volume
  • Velocity
  • Variety

6) what is the use of .media class?

This type of class is used for floating media objects from one side to another side.


7)Use of bootstrap panel in Hadoop?

Panels bootstrap from boxing of DOM components.This panel is used with in the element <div>  to create Bootstrap panels. 


8) Describe  purpose of button groups?

Button groups used for  placement of more than one of the  buttons in  same line.

9)Mention various types of lists supported by Bootstrap.

  • Ordered list
  • Unordered list
  • Definition list

10)Name the command used for  retrieval of  status of daemons running the Hadoop cluster?

The  command ‘jps’ used for  retrieval of  status of the daemons running  Hadoop cluster.


11) What is InputSplit ? Explain.

While running Hadoop job,  splits its input files in to chunks and will assign each split to mapper for the processing. which is also called the InputSplit.

 

12) Explain textInputFormat?

The text file is a textInputFormat   which is a record. Value obtained is the content of line while Key is the byte offset of the line. For example  Key: longWritable, Value: text


13) What is meant by  SequenceFileInputFormat in Hadoop?

SequenceFileInputFormat  in Hadoop is used to read files in sequence. which is the  compressed binary file format which passes the data between the output of one Map Reduce job to the input of some another Map Reduce the job.


14) How many InputSplits can be  made by a Hadoop Framework?

Hadoop makes total 5 splits :

  • One split for 64K files
  • Two splits for 65MB files, and
  • Two splits for 127MB files

15) Describe the use of RecordReader in Hadoop?

InputSplit  assigned with  work but doesn’t know how to access . The record holder class is totally responsible for performing loading the data from its source and convert it to keys pair suitable for reading by  Mapper. 


16)Describe JobTracker in Hadoop?

The service JobTracker  is with in the Hadoop which runs the MapReduce jobs on cluster.


17) Explain WebDAV in Hadoop?

WebDAV is set of extension to HTTP which used to support editing and uploading the files. In most of the operating system WebDAV shares can be  mounted as filesystems, so it is always  possible to access HDFS as a standard filesystem by exposing the HDFS over  WebDAV.


18) what is  Sqoop in Hadoop?

Sqoop is used to transfer data between  Hadoop HDFS and  Relational Database Management System . Using Sqoop you  can transfer data from RDBMS like Oracle/MySQL into HDFS as well exporting data from HDFS file to RDBMS.


19)List functionalities of JobTracker?

This  are the main tasks of JobTracker:

  •  accepting  jobs from the client.
  • communicating  with the NameNode to determine the location of the data.
  • To locate TaskTracker Nodes with free slots.
  • To submit  work to the chosen TaskTracker node and monitor  progress of each task.

20) Use of  TaskTracker.

TaskTracker is a node in the cluster which accepts jobs like MapReduce and Shuffle operations from  the JobTracker .

For more interview questions and live projects contact 

HADOOP DEVELOPER JOBS AND COURSE DETAILS

What is HADOOP?

Hadoop is open-source frame work for  storage and distributed processing of large datasets ,clusters of commodity hardware. Developed by  Apache Software Foundation and was designed to handle jobs like holding vast amounts of data, including unstructured and structured data, across  distributed computing environment.

Hadoop is suited partially for big data tasks like processing and  analytics checking.

The key responsibilities of  HADOOP DEVELOPER  will be as follows:

  • 1.Determine and Design Big Data solutions based on  requirements aligning with overall guiding principles of the project ecosystem
  • 2.Develop solutions as a part of Scrum teams
  • 3.Building optimized data model, pipelines in the MPP environment
  • 4. Enhance and build data engineering assets using Hadoop

HADOOP DEVELOPER COURSE INCLUDES:

  • 1.Knowledge of designing  principles and fundamentals of architecture
  • 2.Understanding  performanceof  engineering
  • 3.Knowledge on quality processes and estimation techniques
  • 4.Basic understanding of the project domain
  • 5.Stepa to translate  nonfunctional and functional requirements of systems requirements
  • 6.How to perform  and design code complex programs
  • 7.How  to create test cases and scenarios based on given specifications
  • 8.Good understanding of the SDLC and agile methodologies
  • 9.Awareness on  latest technologies and trends
  • 10.projects to improve Logical thinking and problem solving skills along with ability to collaborate
  • 11.Basic Knowledge on the Hadoop Cluster architecture and  also how to monitor cluster.
  • 12.Is Hadoop good for Career?
     
     
     Hadoop is the best career option to choose

CAREER IN HADOOP

 
If you are a experienced job seeker  or fresher and  wondering which career is the best  option to choose to grow your career in databases, then Hadoop is the best option to choose.

Big Data provides various career paths like Data Analyst, Data Engineer,  Data Scientist, and Big Data Architect.

Choose  specialization  based on your career goals and Interest.

we at Assuredsol provides students with the live projects to provide hands on practical experience and knowledge on all the aspects.If you have any querries reach us  by filling contact us form.

DATA SCIENCE COURSE WITH PLACEMENT GURANTEE

WHAT IS COURSE OF DATA SCIENCE

 
Data Science coiurse is an emerging course offered by top  certification institutes. Data Science program is a stand-alone program .You can learn  data science under  specializations like Machine Learning,Artificial Intelligence, Python,  Big Data or Data Analytics.

Data science is a multi disciplinary course that uses various techniques, algorithms, processes, and systems to extract  insights and knowledge from structured and unstructured data.

Data science combines  of computer science, statistics, mathematics, domain knowledge, and data engineering to analyze the complex data sets and make informed decisions. 

1. Data Collection: Data scientists first collects the data from available sources, including databases, websites,sensors and more. This data can be unstructured or structured .

2. Data Cleaning and Preprocessing:Raw data obtained by data collection is   messy and incomplete. Data scientists clean and preprocess the data to  remove  any outliers,errors, and inconsistencies, making it suitable for analysis.

3.Exploratory Data Analysis (EDA): EDA involves in  using statistical and visual techniques helps to  understand the data’s characteristics, like  distributions, correlations, and patterns. 

4. Feature Engineering: Feature engineering is  process of creating the new features or transforming the existing ones to improve the performance of the machine learning models. 

5. Machine Learning:Machine learning is  a data science which always  focuse on  algorithms to build the predictive models. which includes in  unsupervised learning , supervised learning  and reinforcement learning.

6. Model Training and Evaluation: Data scientists  train machine learning models in historical data and evaluate their performance using various measures. Cross-validation techniques are  most used to assess model generalization

7.Data science is applied in the real life in  various domains,  marketing, healthcare,including finance, e-commerce, and more. To solve the complex problems and  make decisions and gain a competitive advantage.

8.Data scientists plays  a crucial role in extracting  the insights of data to drive innovation in business growth.

we offer data science course with live projects and also guidance to get placement.

Most frequently asked Jenkins interview Questions

Jenkins interview Questions

 list of the most frequently asked interview questions:

Q1. What is a Jenkins?

Jenkins is open source automation tool written in the Java with plugins built for Continuous Integration-purpose. Jenkins used to build and test  software projects.continuously making  easier for developers to integrate changes to project, and making it easier for the users to obtain a fresh build. It also allows  to continuously deliver your software by integrating with  large number of testing and deployment of technologies.

● First,  developer commits the code to  source code repository. Meanwhile,
Jenkins server checks  repository at regular time intervals for changes.
● Soon after commit occurs, the Jenkins server detects changes that have
occurred in  source code repository. Jenkins will pull those changes ,will
start preparing a new build.
● If the build fails, then  concerned team will be notified.
● If built  successful, then Jenkins deploys  built in the test server.
● After testing, Jenkins generates a feedback  then notifies  developers about
build and the test results.
● It will continue to check  source code repository for the changes made in t
source code and then whole process keeps on repeating.

Q2. Discuss benefits of using Jenkins?

● At the  integration stage, build failures are cached.
● For eachand every  change in the source code an automatic build report notification is
generated.
● To notify  the developer about build report success or failure, it is integrated with the LDAPmail server.
● Achieves continuous integration with agile development and test driven development.
● With the simple steps, maven release project is automated regularly.
● Easy tracking of the bugs at early stage in development environment than production.

Q3. What are  pre-requisites for using the Jenkins

● source code repository  is accessible, for instance,  Git repository.
● working build script, like  Maven script, checked into the repository.

Q4. List some of the useful plugins in Jenkins?

Below are some of important Plugins:
● Maven 2 project
● Amazon EC2 , HTML publisher
● Copy artifact
● Join
● Green Balls

Q5.  what are the commands  used to start Jenkins
manually?

To start Jenkins  open Console or Command line, then go to  Jenkins
installation-directory. Over there you can use  below commands:

1. start Jenkins: jenkins.exe start
2. stop Jenkins: jenkins.exe stop
3. restart Jenkins: jenkins.exe restart

Q6. Explain how  to set up Jenkins job?

First mention how to create Jenkins job.
1.Go to Jenkins top page and select “New Job”, next  choose “Build free-style softwareproject”.
Elements of this freestyle job:
● Optional SCM, such as CVS / Subversion where your source code resides.
● Optional triggers the control when Jenkins will performs build.
● Some sort of the build script that performs the build like ant, maven/shell script, batch and file . where the real work starts.
● Optional steps to collect  the information out of  build, such as archiving the artifacts
and/or recording javadoc and test results.
● There other Optionas  to notify other people/systems with the build result, such as sending
e-mails, IMs, updating issue tracker, etc..

Q7. Explain how to create a backup and copy files in Jenkins?

To create backup  you need to do is periodically back up your JENKINS_HOME directory. This contains all of your build jobs configurations, your slave node
configurations, your build history. To create  back-up of your Jenkins setup, copy this directory. You can also copy  job directory to clone or replicate  job or rename  directory.

Q8. How to secure Jenkins?

● Ensure that global security is on.
● Ensure Jenkins is integrated with the  company’s user directory with
the appropriate plugin.
● Ensure  matrix/Project matrix is enabled to fine tune access.
● Automate process of setting rights or privileges in Jenkins with the custom version of controlled script.
● Limit physical access to the Jenkins data/folders.
● Periodically run the security audits on same.

Q9 Explain how you can we deploy a custom build of core plugin?

Below are steps to deploy custom build of the core plugin:
● Stop the Jenkins.
● Copy  custom HPI to the $Jenkins_Home/plugins.
● Delete e previously expanded plugin directory.
● Make an empty file called as .hpi.pinned.
● Start the Jenkins.

Q10. Explain  relation between Hudson and Jenkins?

Hudson was  the earlier name and version of  current Jenkins. After
some issue, project name changed from Hudson to Jenkins.

Q11. What  do you do when you see  the  broken build for your project ?

Open  the console output for  the broken build and try to see if any file changes  missed. If  unable to find the issue in that way, then  clean and updatelocal workspace to replicate problem and try to solve it.

Q12. Explain how  to  move or copy Jenkins from one server to other server?

There are multiple ways :

● Move the job from one installation of the  Jenkins to the another by simply copying corresponding job directory.
● Make copy of  existing job.
● Rename existing job by renaming  directory. Note that if you change  job
name you will need to change other job that tries to call the renamed job.

Q13. Mention various ways which build can be scheduled in the 
Jenkins?

● By following source code management commits
● After the completion of other builds
● Can scheduled to run at specified time slots
● Manual Build up Requests.

Q14.Differentiate between  Ant , Maven and Jenkins?

Ant  and Maven are Build Technologies where as the  Jenkins is  continuous integration tool.

Q15. list  SCM tools  that Jenkins supports?

Below are the Source code management tools supported by the Jenkins:
● AccuRev
● CVS,
● Subversion,
● Git,
● Mercurial,
● Perforce,
● Clearcase
● RTC

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