Author: Krishnaveni
Search engine marketing
Search engine marketing (SEM) is a strategy of Digital Marketing used to increase visibility of a website in search engine results pages .
While industry term once referred to the both organic search activities such as search engine optimization and paid, it is now refers almost exclusively to paid search advertising.
Search engine marketing is also referred to as paid search or pay per click .
Why is SEM important?
Search engine marketing has become crucial online marketing strategy for increasing a company’s reach.With increasing in number of consumers researching and shopping for products online
The majority of new visitors to a website find it by performing query on a search engine.
In search engine marketing, advertisers only pay for the impressions that result visitors, making it an efficient way for the company to spend its marketing dollars. As a bonus, each visitor incrementally improves the website’s rankings in the organic search results.
Consumers enter search queries with intent of finding the information of a commercial nature, they are in xcellent state of mind to make purchase, compared to the other sites such as social media .
Search marketing reaches the consumers at exactly right time: when they are open to the new information. Unlike majority of digital advertising, PPC advertising is non-intrusive and does not interrupt the tasks.
Results are immediate with SEM. It is the fastest way to drive traffic to the website.
How SEM works?
SEM or Search Engine Marketing, is digital marketing strategy which involves in promoting website or online business through paid advertising on search engines like Bing,Google, and Yahoo. SEM is most often used to increase visibility of the website in search engine results pages and drive traffic to site. Here is how SEM works:
1. Keyword Research: First Marketers identify relevant keywords and phrases that the potential customers might use when searching for the products or services. These keywords are foundation of SEM campaigns.
2. Campaign Setup: After selecting the keywords, marketers create SEM campaigns using the online advertising platforms like Bing Ads or Google ads. In these platforms, they set up the parameters for their ads, including budget, target audience, geographic location, and advertisement scheduling.
3. Ad Creation: Marketers create compelling and relevant ads which will appear in search results when the users search for selected keywords. Ads typically consist of headline, description, URL, and often the extensions like site links or callout extensions.
4. Bidding: SEM operates on bidding system. Marketers specify maximum amount they are willing to pay when user clicks on their ad (CPC or Cost Per Click ). The search engine uses an auction-based system to determine which ads will appear for given search query.
5. Ad Placement: When user enters search query that matches keywords targeted in SEM campaign, search engine runs an auction to determine which ads will be displayed. Factors considered in auction include bid amount,the ad relevance, and expected click-through rate.
6. Ad Rank: Advertisers’ bids and quality of their ads contribute to their Ad Rank, which determines ad’s position in search results. Higher-quality ads with relevant content often achieve better positions even if they have lower bids.
7. Ad Display: When user’s search query triggers an ad in auction, winning advertisements are displayed in search results, typically at top and bottom of the page or in sidebar. Users can click on these ads to visit advertiser’s website.
8. Cost Control: Advertisers are charged when the users click on their ads. SEM platforms allow marketers to set the daily or monthly budgets to control costs. Once budget is exhausted, the ads stop running for specified period.
9. Monitoring and Optimization: Successful SEM campaigns require the ongoing monitoring and optimization. Marketers analyze performance of their ads, click-through rates, including conversion rates, and return on investment (ROI). They adjust their ad copy, keyword selection, and bidding strategy to improve results.
10. Landing Page Experience: Effectiveness of SEM campaigns is not the just about getting clicks; it’s also about what happens after click. Marketers need to ensure that landing page user is directed to provides seamless and relevant experience, leading to the conversions like purchases, sign-ups, or inquiries.
SEM can be powerful way to drive the targeted traffic to the website quickly. It requires continuous management and optimization to achieve best results and a positive ROI.
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PROJECTS FOR COLLEGE STUDENTS
Engaging in projects is excellent way for the students to gain practical experience and knowledge by applying theoretical knowledge, develop critical skills, and explore their interests. Projects can vary widely depending on the level of education and the subject area.
Final Year Projects in the Computer Science projects required to be prepared by the final year students. If you need guidance and project for Final Year Projects in Computer Science?
we at ASSUREDSOL provides projects to the final year students and also provide internship for the merit students .
Students can choose the projects that are aligned with their academic goals, interests, and based on resources available. Additionally,we allow collaborating with classmates . If you are seeking for the guidance from the mentors to enhance impact and quality of your projects .
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Python Interview Questions
Introduction to Python:
Python is one of the most used programming languages and is interpreted in the nature thereby providing the flexibility of incorporating dynamic semantics. Python is a free and open-source language with very clean and simple syntax. This makes it very easy for developers to learn python. Python supports object-oriented programming and is most widely used to perform general-purpose programming.
Here is the list of most commonly asked python interview question and answers:
Python Interview Questions for beginners
1. Describe Python? What are the advantages of using Python ?
- Python is general-purpose programming language which is a simple, easy-to-learn syntax , emphasizes readability and reduces the cost of program maintenance. The language is also capable of scripting, completely open-source, and supports all third-party packages encouraging modularities and code reuse.
- Python is high-level data structures, combined with the dynamic typing and dynamic binding, attracting a huge community of developers for the Rapid Application Development and deployment.
2. What is meant by dynamically typed language?
- Static – static Data Types are checked before execution.
- Dynamic -dynamic Data Types are checked during execution.
Python is interpreted language, executes at each statement line and type-checking is done during execution. Hence, Python is called as Dynamically Typed Language.
3. Describe an Interpreted language?
4. Explain PEP 8 and why is it considered important?
5. Scope in the Python?
- A local scope refers to local objects available in current function.
- A global scope refers to objects available throughout code execution since their inception.
- A module-level scope refers to global objects of current module accessible in program.
- An outermost scope refers to all built-in names callable in program. The objects used in this scope are searched at last to find the name referenced.
6. What are the lists and tuples? What is key difference between the two terms?
['sara', 6, 10.19]
, while tuples represented with parantheses ('ansh', 5, 0897)
.But the real difference between the two?The key difference between the two is while lists are mutable, tuples are immutable objects. This means that the lists can be modified, appended or sliced on go but tuples remain constantly and cannot be modified in any manner. You can run following example on Python IDLE to confirm the generated difference:
my_tuple = ('sarada', 6, 4, 0.97)
my_list = ['sarada', 6, 4, 0.97]
print(my_tuple[0]) # output => 'sarada'
print(my_list[0]) # output => 'sarada'
my_tuple[0] = 'anshu' # modifying tuple => throws an error
my_list[0] = 'anshu' # modifying list => list modified
print(my_tuple[0]) # output => 'sarada
print(my_list[0]) # output => 'anshu'
7. What are common built-in data types used in Python?
isinstance() and type()
functions to check type of these variables. These type of data can be grouped into following categories-
- None Type:
None
keyword which represents the null values inthe Python. Boolean equality operation can also be performed using this None Type objects.
Class Name: | Description: |
---|---|
NoneType | Represents NULL values in Python. |
- Numeric Types:
These are three different numeric types – integers, numbers,floating-point and complex numbers. Additionally, booleans are sub-type of integers.
Class Name | Description |
---|---|
int | Stores integer are literals including octal,hex and binary num as integers |
float | Stores literals which containing decimal values and exponent signs as floating-point no’s |
complex | Stores complex numbers in form (A + Bj) and has attributes: imag and real |
bool | Store boolean value (True / False). |
sequence Types:
- According to the Python Docs, there are three most basic Sequence Types – tuples, lists,and range objects. Sequence types consist the
in
andnot in
operators defined for their traversing elements. These operators shares same priority as the comparison operations.
Class Name | Description |
---|---|
list | Mutable sequence used to store the collection of items. |
tuple | Immutable sequence used to store the collection of items. |
range | Represents an immutable sequence of the numbers generated during execution. |
str | Immutable sequence ofthe Unicode code points to store textual data. |
The standard library also includes additional types of processing:
1. Binary data and
2. Text string
- Mapping Types:
Mapping object can be map hashable values to the random objects in the Python. Mapping objects are mutable and also there is currently one and only standard mapping type, the dictionary.
Class Name | Description: |
---|---|
dict | Stores are comma-separated list of key: value pairs |
- Set Types:
Python has 2 built-in set types – set and frozenset. set type mutable and supports methods likeadd()
andremove()
. frozenset type immutable and can’t be modified after creating.
Note: set
is mutable and thus cannot be used as key for a dictionary. On the other hand, frozenset
is immutable and thus, hashable, and can be used as a dictionary key or as an element of another set.
- Modules:
Module is an additional built-in type supported by the Python Interpreter. It supports one special operation, i.e., attribute access:mymod.myobj
, wheremymod
is a module and myobj references a name defined in m’s symbol table. The module’s symbol table resides in a very special attribute of the module __dict__, but direct assignment to this module is neither possible nor recommended. - Callable Types:
Callable types are the types to which function call can be applied. They can be user-defined functions, instance methods, generator functions, and some other built-in functions, methods and classes.
Refer to the documentation at docs.python.org for a detailed view of the callable types.
8. Describe pass in Python?
pass
keyword is represents a null operation in Python. which is generally used for purpose of filling up empty blocks of code which may be execute during runtime but has to be written. Without pass statement in following code, we may run into some type of errors during code execution.
def myEmptyFunc():
# do nothing
pass
myEmptyFunc() # nothing happens
## Without the pass keywords
# File "<stdin>", line 2
# IndentationError: expected an indented blocks
9. Explain modules and packages in the Python?
- Simplicity: Working on single module helps you to focus on relatively small portion of problem at hand. This makes the development easier and less errors.
- Maintainability: Modules are designed to enforce the logical boundaries between the different problem domains. If they are written in manner that reduces the interdependency, it is always less likely that modifications in module might impact other parts of program.
- Reusability: Functions defined in module can be easily reused by other parts of application.
- Scoping: Modules typically defines a separate namespace, which can help to avoid confusion between identifiers from other parts of program.
In general MODULES , are simple Python files with a extension .py and can have set of classes,functions, or variables defined and implemented. They can be imported and initialized once by using the import
statement. If partial functionality needed, import the requisite classes and functions using from foo import bar
.
Packages allow the hierarchial structuring of the module namespace using the dot notation. As, modules help to avoid clashes between global variable names, in similar manner, packages helps to avoid clashes between the module names.
Creating a package is easy since it makes the use of system’s inherent file structure. So just stuff modules into a folder and there you will have it, the folder name as the name of package . Importing a module or its contents to this package requires the package name as the prefix to the module name joined by a dot.
10.Explain global, protected and private attributes in Python?
- Global variables are the public variables that are defined in global scope. To use this variables in the global scope inside a function, we must use the
global
keyword. - Protected attributes are the attributes defined with an underscore pre-fixed to their identifier like _sara. They can still be accessed and modified from outside class they are defined in .A responsible developer should refrain from doing so.
- Private attributes are the attributes with double underscore prefixed to their identifier like __ansh. They cannot be accessed or modified from outside directly and also will result in AttributeError if such an attempt made.
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Most frequently asked Jenkins interview Questions
Jenkins interview Questions
list of the most frequently asked interview questions:
Q1. What is a Jenkins?
Jenkins is open source automation tool written in the Java with plugins built for Continuous Integration-purpose. Jenkins used to build and test software projects.continuously making easier for developers to integrate changes to project, and making it easier for the users to obtain a fresh build. It also allows to continuously deliver your software by integrating with large number of testing and deployment of technologies.
● First, developer commits the code to source code repository. Meanwhile,
Jenkins server checks repository at regular time intervals for changes.
● Soon after commit occurs, the Jenkins server detects changes that have
occurred in source code repository. Jenkins will pull those changes ,will
start preparing a new build.
● If the build fails, then concerned team will be notified.
● If built successful, then Jenkins deploys built in the test server.
● After testing, Jenkins generates a feedback then notifies developers about
build and the test results.
● It will continue to check source code repository for the changes made in t
source code and then whole process keeps on repeating.
Q2. Discuss benefits of using Jenkins?
● At the integration stage, build failures are cached.
● For eachand every change in the source code an automatic build report notification is
generated.
● To notify the developer about build report success or failure, it is integrated with the LDAPmail server.
● Achieves continuous integration with agile development and test driven development.
● With the simple steps, maven release project is automated regularly.
● Easy tracking of the bugs at early stage in development environment than production.
Q3. What are pre-requisites for using the Jenkins
● source code repository is accessible, for instance, Git repository.
● working build script, like Maven script, checked into the repository.
Q4. List some of the useful plugins in Jenkins?
Below are some of important Plugins:
● Maven 2 project
● Amazon EC2 , HTML publisher
● Copy artifact
● Join
● Green Balls
Q5. what are the commands used to start Jenkins
manually?
To start Jenkins open Console or Command line, then go to Jenkins
installation-directory. Over there you can use below commands:
1. start Jenkins: jenkins.exe start
2. stop Jenkins: jenkins.exe stop
3. restart Jenkins: jenkins.exe restart
Q6. Explain how to set up Jenkins job?
First mention how to create Jenkins job.
1.Go to Jenkins top page and select “New Job”, next choose “Build free-style softwareproject”.
Elements of this freestyle job:
● Optional SCM, such as CVS / Subversion where your source code resides.
● Optional triggers the control when Jenkins will performs build.
● Some sort of the build script that performs the build like ant, maven/shell script, batch and file . where the real work starts.
● Optional steps to collect the information out of build, such as archiving the artifacts
and/or recording javadoc and test results.
● There other Optionas to notify other people/systems with the build result, such as sending
e-mails, IMs, updating issue tracker, etc..
Q7. Explain how to create a backup and copy files in Jenkins?
To create backup you need to do is periodically back up your JENKINS_HOME directory. This contains all of your build jobs configurations, your slave node
configurations, your build history. To create back-up of your Jenkins setup, copy this directory. You can also copy job directory to clone or replicate job or rename directory.
Q8. How to secure Jenkins?
● Ensure that global security is on.
● Ensure Jenkins is integrated with the company’s user directory with
the appropriate plugin.
● Ensure matrix/Project matrix is enabled to fine tune access.
● Automate process of setting rights or privileges in Jenkins with the custom version of controlled script.
● Limit physical access to the Jenkins data/folders.
● Periodically run the security audits on same.
Q9 Explain how you can we deploy a custom build of core plugin?
Below are steps to deploy custom build of the core plugin:
● Stop the Jenkins.
● Copy custom HPI to the $Jenkins_Home/plugins.
● Delete e previously expanded plugin directory.
● Make an empty file called as .hpi.pinned.
● Start the Jenkins.
Q10. Explain relation between Hudson and Jenkins?
Hudson was the earlier name and version of current Jenkins. After
some issue, project name changed from Hudson to Jenkins.
Q11. What do you do when you see the broken build for your project ?
Open the console output for the broken build and try to see if any file changes missed. If unable to find the issue in that way, then clean and updatelocal workspace to replicate problem and try to solve it.
Q12. Explain how to move or copy Jenkins from one server to other server?
There are multiple ways :
● Move the job from one installation of the Jenkins to the another by simply copying corresponding job directory.
● Make copy of existing job.
● Rename existing job by renaming directory. Note that if you change job
name you will need to change other job that tries to call the renamed job.
Q13. Mention various ways which build can be scheduled in the
Jenkins?
● By following source code management commits
● After the completion of other builds
● Can scheduled to run at specified time slots
● Manual Build up Requests.
Q14.Differentiate between Ant , Maven and Jenkins?
Ant and Maven are Build Technologies where as the Jenkins is continuous integration tool.
Q15. list SCM tools that Jenkins supports?
Below are the Source code management tools supported by the Jenkins:
● AccuRev
● CVS,
● Subversion,
● Git,
● Mercurial,
● Perforce,
● Clearcase
● RTC
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