How to build a Successful Career in SEO

How to Start a Successful Career in SEO:

To Start your career in SEO requires dedication, ongoing learning  to adapt to the industry changes. With the right  skill set and knowledge, you can position yourself  a  successful career in this dynamic field.


SEO (Search Engine Optimization) involves a combination of education and experience.

 Steps to Start a Career in SEO:

1. Educate Yourself:
– Start by learning fundamentals  ofSEO. Many online resources,blogs and  courses can help you to  get started. Some of the recommended resources are Google’s SEO Start Guide ,Moz, Search Engine Land and SEMrush.

2. Acquire Relevant Skills:
– To excel in SEO Field, you should acquire  various  skills, including keyword research, technical SEO, on-page  and off-page optimization,content creation ,analytics and link building strategies. Understanding HTML and web technologies is  useful too.

3. Take Online Courses:
– Consider enrolling inthe  online SEO courses, Learn course in SEO, digital marketing, and  topics related to SEO like Google analytics. These courses can provide you structured  knowledge .

4. Get Certified:
– Earning  certifications of SEO  from reputed organizations can enhance  your credibility. Google offers  certain free certifications like the Google Analytics Qualification and Google Ads Certification.  one  can also get  certified by famous SEO software companies like  Moz and SEMrush.

5. Practice SEO:
– Applying  your knowledge by working on the real time projects. Start  personal  website or blog, or offer your services to the  small businesses to gain practical experience.

6. Stay Updated:
– SEO is a dynamic field, and most search engines often update their algorithms continously. To stay relevant, subscribe and  follow SEO industry blogs, SEO experts on social media, and try to attend webinars and conferences.

7. Work on Personal Projects:
– Showcase your skills by optimizing your personal   website or blog .Use this blogs to Show  your work and demonstrates your SEO expertise to  employers or clients.

8. Specialize:
– Consider specializing in  the  specific area of SEO like local SEO, technical SEO, e-commerce SEO,or content SEO. Specialization  in any partcular aspect  make you more attractive to the employers and clients .

11. Apply for SEO Jobs:
– Search for the job opportunities related to  SEO, such as  SEO analyst,SEO specialist /digital marketing roles.

12. Prepare for Interviews:
–  Study  specific requirements of the job posting and align your skills with their rquirement and get prepared.

13. Continuously Learn:
– Stay updated with  the latest  algorithms and trend changes, and adapt to new  strategies according to latest updates. Consider advanced courses and workshops as you progress in  your career.


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What is Duplicate Content and How Does it Affect Your SEO?

What is Duplicate Content?

In SEO Duplicate content is refferd as identical or  similar content that appears in more than one  web pages, either with in  same website or in different websites. Search engine aim is to provide  useful and valuable search results to their users. Duplicate content  create confusion for search engines in determining which version of the  content to rank in search engine.

Different types of Duplicate Content?

1.Internal Duplicate Content:  In this case  same or very similar content appears  on different pages with in the  same website.

2.External Duplicate Content:same content appears in multiple websites. This can happen when the  content is copied and  republished without taking  permission from  one site and posted in another site.

3.Canonicalization:website owners can use canonical tags when they have duplicate content in their site. Canonical tags indicates search engines  preferred version of the page when there are multiple similar pages in same website . Search engines then prioritize pages by choosing  canonical version for indexing and ranking.

It’s very crucial to address duplicate content issues .They may negatively impact search engine rankings. Duplicate content may impoact   authority of your websites, it reduces the likelihood of your ranking well for specific keyword or  queries and  result in penalties for content theft and manipulation.


How Does Duplicate content Affects Your SEO?

Duplicate content impact negative impression on your website’s SEO for many reasons:

    1. Search Engine Confusion: When search engine bot’s encounter duplicate content, they  become confused between which version of  the content to index and rank. This type of confusion may lead to suboptimal rankings for the pages, as search engines may not choose  most relevant version.
    2. Divided Authority: Duplicate content  split  the authority and link equity or link juice among multiple versions of  the same content. This  can reduce   SEO strength of your website.
    3. Crawl Budget Waste: Search engines bots allocate  limited amount of  crawal time to index your website. Duplicate content can waste the time and  budget on pages that will not  provide unique value.
    4. Penalties: In certain  cases, search engines  impose penalties on websites with  duplicate content, especially if  seen  an attempt to manipulate  search rankings. Such penalties can result in  de-indexing  or lower the  ranking of website  from search results.
    5. Confusing User Experience: Duplicate content  confuse user experience. If the users experience same or similar content across different pages, they may get confused 0n  which page to click , leading to  lower CTR ( click-through rate).

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Offpage optimization refers to  measures that can be taken outside of the actual website in order to improve your website position in search rankings.


Onpage optimization refers to  measures  taken directly within the website in order to improve its position in search rankings
types of seo


On-page SEO focus on optimizing parts of your website that are with in your control, while off-page SEO deals with  increasing  authority of your domain through content creation and earning backlinks from others website.


  1. On-page SEO is concentrating on   content,  keyword selection, putting keywords in correct places, giving an appropriate title for every page.
  2. On-page SEO will analyze  complete website.
  3. On-page SEO includes  internal linking
  4. On-page SEO  for Content writing.
  5. Techniques  used in on-page SEO.
  • Publish quality content.
  • Optimize  meta descriptionand title.
  • Optimizing page content.
  • Heading and content formatting.
  • Adding Images and other multimedia content.
  • URL optimization.
  • Internal links.
  • External links.
  1. on-page seo deals with category and tags
  2. On-page SEO looks what your website is about.
  3. Factors which impact On-page SEO are as follows-
  • Internal and External Linking
  • Mobile user Friendly
  • Navigation
  • Quality content
  • Meta Description
  • Alt Text for image
  • Page Speed
  • Core Web Vitals
  • Title Tag


  1. Off-page SEO includes in link building, increasing link popularity, link exchange etc.
  2. Off-page SEO will promote the website.
  3. Using Off-page SEO we work on direct linking.
  4. Off-page SEO i]for Article writing.
  5. Techniques used in off-page SEO.
  • Outreach.
  • Contribute to blogs as Guest Author.
  • Social Media marketing.
  • Social Bookmarking Sites.
  • Forum Submissions.
  • Blog Directory Submissions.
  • Article Submissions.
  1. off-page seo deals with tags and keywords.
  2. Off-page SEO looks how popular your website is.
  3. Factors which impact Off-page SEO are as follows-
  • Social Media marketing
  • Backlinks and linking websites
  • Mentions
  • Business Profle in Google.

Both SEO work together to achieve Search Engine Optimization which is main goal. We cannot select which is important between two. But in this whole process, SEOs recommend that focus should be given to on-page SEO before working on off-page SEO.
Link Building is example of off- page SEO.


Introduction to on-page SEO

If you have website for your business, First you must know the basics of SEO (search engine optimization). But  you must understand on-page SEO and how to use on-site optimization to grow your site visibility in search engines.

What is On-page SEO?

On-page SEO, also called as on-site SEO, which refers to  practice of optimizing individual web pages on your website to improve the search engine rankings and attract more organic traffic. On-page SEO focuses on content and elements directly with in the web pages itself. It involves in variety of techniques and best practices to make the web pages more appealing to both the  search engines and human visitors.

some key aspects of on-page SEO:

1. Keyword Research: On-page SEO begins with  keyword research. Identify t relevant keywords and phrases that your targetedc audience is using to search for the information related to your content or services. These keywords  research will  guide your optimization efforts.

2. Page Titles:Create descriptive  keyword-rich page titles ( referred to  title tags). These titles  provides a clear indication of what the page is about and includes the target keyword.

3. Meta Descriptions:Add informative meta descriptions. Meta descriptions don’t directly affect the search engine rankings, It can influence click-through rates from the search engine results pages (SERPs).

4. Headings (H1, H2, H3….): Use proper heading tags

H1 for the main title

H2 for subheadings

To give  structure to your content. This will  improves readability and also helps search engines to understand the hierarchy and importance of different sections.

5. URL Structure:Create  descriptive  keyword-rich URLs. Avoid long, complex sentences  of characters in URLs.

6. Content Quality:Produce Unique, high-quality, valuable content that addresses the needs of your targeted audience. Content should be realted, well-researched, informative, and engaging the visitor.

7. Keyword Optimization:Incorporate  targeted  keyword naturally within content. Avoid keyword stuffing, which can lead to removal / penalties.

8. Images:Optimize images by adding descriptive file names and alt text. This improves an accessibility and can contribute tothe image search rankings.

9. Internal Linking: Link to other relevant pages within the  website of yours to improve user navigations and spread link equity.

10. External Linking: Include outbound links to the authoritative and credible sources to enhance  credibility of your content.

11. Mobile Optimization: Make sure that your web page is mobile-friendly and responsive to the accommodate users on various devices. Google gives preference to the mobile-friendly pages in its rankings.

12. Page Speed: Improve page loading times to enhance the user experience. Fast-loading pages are favored by both the search engines and visitors.

13. Schema Markup: Utilize  schema markup  and structured data to provide search engines with the additional information about your content . This can result in rich snippets and more informative search results.

14. Uer Experience (UX):Consider factors like easi navigations,  clean and user-friendly design, engaging layout to improve user experience.

15. Social Sharing: Make it easy for users to share  content on social media platforms by including social media sharing buttons like facebook ,intagram,youtube.

On-page SEO is  fundamental aspect of search engine optimization. It directly influences how the search engines understand and rank your content. By following the on-page SEO best practices, you can increase  likelihood of your web pages ranking higher in  the search engine results pages and attracting more organic traffic.


Search engines work  in three primary functions:




Search engines are  software systems that are designed to help the users to  find information on  internet.

types of seo

The process of how  search engine works can be broken down to several key steps:

1. Crawling:
– The  very first step in the search engine process is crawling. Search engines uses specialized software called web crawlers or bots or spiders  or robots  to systematically browse internet. These crawlers visit web pages, following links, and gather information about  content and structure of the websites.

2. Indexing:
– Second step after crawling is search engines index the information they collect by crawling will be indexed. Indexing involves  in processing and storing data about web pages in structured format. This data includes in  keywords, content, metadata, and  relationships between different pages.

3. Ranking:
– When user enters  search query,  search engine retrieves relevant pages from  index. It then evaluates those  pages to determine their relevance to the  search query. Search engines use the complex algorithms to rank web pages based on the factors like keyword usage, page quality, user engagement, and more.

4. Retrieval:
– Search engine retrieves top-ranking pages and presents them to  user in search engine results page (SERP). The order in which  pages appear on the SERP is determined by their ranking.

5. User Interaction:
– When  user clicks on the search result,  search engine records this interaction. Also observes user behavior, such as click-through rates, bounce rates, and dwell time (how much time a user spends on particular page), can influence the future rankings.

6. Algorithm Updates:
– Search engines  like google continually update their algorithms to improve the  search results and user experience.All these updates may be minor  or significant changes that can impact rankings.

7. Security and Spam Detection:
– Search engines also  detect and penalize websites that engage in spammy practices, such as keyword stuffing, link schemes and phishing.

Search engines collecs t data on user satisfaction and feedback. This information is used to improve  search algorithm and enhance search results overthe  time.

Search engines like  Bing,Google  and Yahoo use variations of these processes to deliver  most relevant results to users.

Algorithms and ranking factors used by search engine are closely guarded secrets and continuously refined to adapt to the  changing internet content and user behavior.

The goal of any search engine is to provide users with  best possible search results based on their queries .

How to Optimize Videos for YouTube Search


YouTube SEO is optimizing your YouTube videos and channel to improve  visibility in YouTube  search results and  suggested video recommendations in youtube. This optimization helps you to reach  wider audience, increase in  video views, and helps to grow your YouTube channel.

To get videos to rank  high on YouTube, we must first understand  YouTube algorithm and YouTube’s ranking factors.

Like any other search engine, YouTube wants to deliver content that answers the user specific query. For example, if someone want to see a video on  “how to ride a bike,” YouTube won’t deliver  video titled “how to ride a bike.” Instead, it will  search for  results that answer that specific query.

If you want your videos to rank consider the following tips :

1. Keyword Research:
Begin by researching the relevant keywords for your video . Use the tools like Google Keyword Planner, or any  third-party tools to find keywords.

2. Video Title:
Create compelling and descriptive video title that includes your targeted keyword. Make sure it represents your video’s content.

3. Video Description:
Write a detailed video description which  provides context about the video’s content. Include your targeted  keyword and relevant secondary keywords n in the description.

4. Video Tags:
– Add relevant tags to video which you upload. Use both  the broad and specific tags related to  video’s content. Tags  always help YouTube to  understand what your video is  all about.

5. Thumbnail Optimization:
– Create  relevant and attractive custom thumbnails for your videos. Thumbnails can significantly impact the click-through rates.

6. Closed Captions (CC) and Transcriptions:
– Providing accurate captions and video transcriptions can improve the accessibility and make your content more searchable.

7. Video Category:
– Select  appropriate video category that best describes  about your content. This helps YouTube  to categorize your video correctly.

8. Engagement Signals:
– Encourage engagement on  videos. High watch time, comments, likes and shares signal to YouTube that your video valuable and engaging.

9. Playlists:
-create and organize  your videos to playlists. This helps to engage viewers on your channel longer,also helps to  increase in  overall watch time.

10. Channel Authority:
– Build a consistent channel presence. Consistently upload useful content,helps to  engage  your audience, helps to  grow your subscriber base. well-established channel is favored in search recommendations.

11.End Screens and Cards:
– Set YouTube’s end screens and cards to direct viewers  by engaging with  other videos on your channel / encourage them to subscribe.

12. Publishing Schedule:
–  Regularly uploaded videos and content like community posts  can improve channel and video rankings.

13. Promote on Social Media:
– Use social media platforms to  share videos ,this way you can increase visibility  of your content and encourage engagement.

14. Monitor Analytics:
– Follow YouTube Analytics to understand how to  engage viewer’s  with your content. Use  youtube  insights to refine your content and SEO strategy.

15. Engage with Comments:
– Respond to the comments on your videos.

16. YouTube Live:
–  YouTube Live  helps to engage with your audience in real-time. Live videos can increase viewers engagement.

17. User Engagement Signals:
– Analyze metrics like CTR (click-through rate) , average watch time, and audience retention point  to understand how well your videos are performing. Optimize the content and titles based on these signals.

18. Avoid Clickbait:
– While creating and compelling titles and thumbnails it is important, avoid clickbait tactics which mislead viewers. Misleading content  harm your channel’s reputation.

YouTube SEO is  ongoing process that requires consistent effort. By following  best practices and staying updated about YouTube’s algorithm updates, you can improve  video rankings and overall channel performance.

Different types of SEO

Different types of SEO techniques:

SEO (search engine optimization) is the digital marketing technique ,that focuses on improving  website’s visibility in  search engine results pages (SERPs).The process of increasing  the number of visitors to  your website by ranking better in the Google SERPs for relevant keywords / search phrases with in your domain.

Here ,we will explain  you 12 different types of SEO  technicques  and how they are important to plan your organic search results to rank higher in search listings among  your competitors.

Different types of SEO techniques and methods  to optimize  your website are:

1. On-Page SEO:
First and important  is On-page SEO it involves optimizing individual web pages to improve their search engine rankings. Includes optimizing the meta tags, content,  like title and description, URLs,videos ,headers and images. Also involves in  user-friendly and well-structured > website.

2. Off-Page SEO:
Off-page SEO  after doing on-page works  next step is off page seo ,it is all about activities  outside of your website. It mainly focuses on  building high quality backlinks, which  links from other websites to your site. Off-page SEO also includes in  social media marketing.

3. Technical SEO:
Deals with the  technical aspects of the website to improve performance in search engine. This includes optimizing site mobile-friendliness,XML sitemaps,speed, secure connections ,  robots.txt files, and schema markup. It ensures that  search engine crawlers can efficiently   index and rank   your website.

4. Local SEO:
– Local SEO is important for  businesses with physical presence. It focus on  optimizing  website for local searches. This  also includes in creating and optimizing Google  Business listings, getting more customer reviews, and ensuring accurate  information  like Name, Address,and  Phone Number.

5. E-commerce SEO:
E-commerce SEO is  specialized type of SEO for the online stores. It includes optimizing the product descriptions, images, reviews of users, and category pages. E-commerce SEO  involves in dealing with the  large number of product listings.

6. Voice Search SEO:
With  increasing in  use of the voice-activated devices like Alexa and Google voice  Assistant, voice search optimization is becoming  more important. This  SEO focuses on optimizing  content for voice queries and featured snippets.

7. Video SEO:
– Video SEO is about optimizing  video content for search engines. which includes in  video title ,description optimization, generating video transcripts, and submitting the video sitemaps to  search engines. YouTube SEO is  the significant aspect of video SEO.

8. Mobile SEO:
– This SEO centered around optimizing website for mobile users. This includes in  responsive web designing, mobile-friendly navigation, faster loading times, and optimizing content for mobile screens.

9. Content SEO:
– Content SEO focuses on  quality and relevance of website content. This includes in content organization, content creation, keyword research, and keeping content updated.

10. International SEO:
– International SEO is for  the websites targeting multiple countries or the languages.Which  involves in  optimizing content for different regions of the world, hreflang tags to  specify language and regional targeting, and  also managing the international domains and subdomains.

11. Negative SEO:
– Negative SEO is  practice of using unethical techniques to harm  competitor’s search engine rankings. This SEO includes in  building spammy backlinks to  competitor’s site.

12. Gray Hat SEO technique:
– Gray hat SEO involves in ethical  not  against to the search engine guidelines. This SEO falls  between Black hat  and White hat SEO.

All this  type of SEO you focus on your website’s goals and targeted audience. A well-rounded SEO strategy often includes in the combination of  different types to achieve better results. It’s important to stay updated with  the latest trends and search engine algorithms to adapt with your SEO strategy .


SEO live projects for students


Live projects are integral part of  student’s educational journey, We at Assuredsol SEO LEARNING HUB offering practical experience and also real-world application of  knowledge and skills one can  acquire in classroom.

The importance of live projects for students is more significant and can have  lasting impact on their personal and professional development.

why live projects are crucial for students:

Here is the list of benfits of working on live projects

1. Hands-on Experience:

Live projects will provide students with hands-on experience in applying the theoretical concepts to the real-world situations. This practical knowledge enhances their understanding and retention of the knowledge.

2. Skill Development:

Live projects allows students to develop  wide range of skills, including problem-solving,  communication,critical thinking, teamwork, project management, and technical skills related to  field of their study.

3. Industry Relevance:

Live projects expose students to the current industry practices and trends. This helps to fill the gap between academic learning and real-world expectations, making students ready for job.

4. Networking:

Working on the live projects often involves in  interaction with the professionals, mentors, and industry experts. This facilitates networking and canalso leads to valuable connections that  benefits students in their future careers.

5. Portfolio Building:

Successful completion of live projects adds valuable entries to  student’s portfolio or resume, showcasing their practical achievements to the potential employers.

6. Confidence Building:

Llive project boosts the students’ self-confidence and self-esteem, as they get opportunity to apply their theoretical knowledge .

7. Problem Solving:

Live projects frequently involve in challenges and obstacles that students overcome by practicing . This increases their problem-solving skills and encourages them to think creatively and work  innovatively.

8. Project Management:

Students may learn how to plan, monitor, execute,and complete projects with in the specified timelines and budgets, developing  important project management knowledge and skills.

9. Exposure to Diversity:

Live projects most  often involve in working with diverse teams, which helps the students to develop cultural sensitivity, adaptability, and effective teamwork skills.

10. Understanding Client Expectations:

Students gain insights in understanding and meeting the client expectations, which is crucial in various  sectors and industries .

11. Applying Classroom Learning:

Live projects provides students with platform to see how their classroom learning translates into the real-world applications. This connection enhances  value of their education.

12. Innovation and Creativity:

Live projects encourage the students to think innovatively and creatively to come up with the solutions that address real challenges faced by the organizations.

13. Future Employability:

Practical experience gained from live projects makes the students more attractive to the employers, giving them an edge in competitive job market.

14. Holistic Development:

Live projects contribute to the students  development by honing their technical,  and professional skills.

Assured Assist  SEO Training center  incorporates  live projects enriches the educational experience and equips the students with  skills and knowledge needed to survive in the Digitakl marketing  fields.

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Digital marketing Institutes:

Here is the list of  some of the Digital Marketing course offering institutes in India  are IMT Ghaziabad (ranks  5), IBS Hyderabad (ranks  12), IIM Kashipur (ranks  14), Loyola Institute of Business (ranks  24), and GITAM Institute of Management (rank s 48).

There are more than  100 top Best Digital Marketing Institutes in India that AICTE approves, including DEB, UGC,  AACSB, NBA,AIU, and MHRD. Digital Marketing is th use of  internet and other digital channels to promote business or  brands and reach out to the potential customers.

types of seo

Before choosing  Digital marketing course, consider the factors listed below:

Course content:The course must cover the specific areas of digital marketing that you are interested in or you  want to  get specialize in.

Credibility:Research the  credibility  and reputation of  course provider or instructor. Check for the reviews and testimonials given by the previous students.

Practical experience:Look for the courses that offer hands on experience like  case studies, or real-world projects  they should provide to apply your knowledge practically.

Cost and duration:Consider the cost ,course duration,  and whether it fits within your  schedule and budget.Remember that digital marketing is  rapidly evolving field, so it is  important to stay updated with  latest trends and changes. Continuously learning and experimenting with the different digital marketing strategies will help you to develop your skills and succeed in  industry.

Digital marketing is important  for businesses today in INDIA and Abroad .There is a rising demand for the  experts in this SEO (search engine optimasation) field. Industry-level education via digital marketing course can help you to meet the demand.

Benfits of DIGITAL MARKETING have led to massive growth in  industry, and with this, the need for the digital marketing employees is increasing simultaneously.

We at Assuredsol training hub provides every individual with live  projects.This real time experience helps you to learn quickly .


Tools for Offpage SEO

There are number of  automated programs and tools available to assist with certain aspects of Off-Page SEO. Off-Page SEO refers to  optimization activities performed outside of your website to improve the search engine rankings.

While automation can be useful in streamlining certain tasks, it’s important to note that Off-Page SEO is more complex and ongoing process that often requires human involvement .

Automated programs commonly used in Off Page SEO :

Link building tools:

Link building  tools can help to automate the process of finding and acquiring the backlinks, which are important for Off-Page SEO. They may provide features like identifying outreach automation ,potential link sources, , or monitoring existing backlinks.

Social media management tools:

Social media management tools can automate the social media postings.They can help to manage your social media presence, engage with your audience, and drive the traffic to your website.

Content distribution platforms:

This  platforms automate the process of syndicating and distributing your content to  online channels, such as articles, directories, news aggregators, or content discovery platforms. They may help to increase the visibility of your content and  also attracts more backlinks.

Online reputation management tools:

This tools monitors and manage your brand’s online reputation by tracking the mentions, reviews, and comments across different  platforms like blogs. They can help to automate the process of responding to customer feedback and addressing any negative sentiment.

While  some of these off page SEO tools can save time and streamline certain tasks, it’s crucial to remember that Off-Page SEO is not solely about automation. Building genuine relationships, creating useful content, and engaging with  audience organically are essential aspects that often requires a human touch.


Automation should be used as  complementary tool to enhance your overall Off Page SEO efforts, not as  substitute for human involvement and strategic thinking.