Digital Marketing Interview Questions

1. Explain briefly  about Digital Marketing?

Marketing professionals can use any method of marketing like  electronic devices or a digital mode to deliver their promotionsg and track its effectiveness throughout the journey of consumer . Digital marketing refers to advertisment that appears on phone, computer,  tablet, or other type of electronic device. Online  paid social ads,video, display ads,  SEO and social media posts are some examples.

2. What are  types of Digital Marketing in the industry?

 Digital Marketing formats are as follows:

• Social Media Profiles
• Website
•  Video and Image Content
• Blog Post and eBooks
• Customer Testimonials and Reviews
• Brand Logos, Images, or Icons

3. Why Digital Marketing grown to be huge compared to offline marketing?

In recent years, digital marketing has demonstrated the immense power, and here are some of  most compelling reasons:

• Directly relate to  the customers’ needs
• Good exposure to  the product outreach and analytics
• A more convenient approach to connect with the people from all over the world
• Changes can be implemented a immediately if required

4. Differentiate between direct marketing and branding?

• Aim of Direct marketing  is to increase  company’s revenue by creating the demand.Using  stories in branded marketing allows  to connect with your audience on a  deeper level.
• Direct marketing has a direct impact on revenue.High level of urgency and priority is assigned. Brand marketing has  long-term impact on the brand equity and serves as a good barrier to market pressures.
  

  5. What are most popular Digital marketing tools?

  Digital Marketing includes various techniques that can be used  to achieve  specific aim. some of the examples are given below.

  • Google Analytics

  Google developed a free analytics platform for the users that lets you track to performance of your  site, video or app. You can calculate advertisements ROI from google analytics.

  • Ahref

  Ahrefs.com is an excellent tool for   SEO analysis like backlinks checking.

  • Mailchimp

  Using Mailchimp you can use email marketing tool that lets you to communicate and manage  with the clients and consumers  from one  location.

  • Google Keyword Planner

   Google Keyword Planner  provides assistance  in determining keywords for your Search Network campaigns. It is a free app which allows user to locate the keywords relevant to  business and see how many monthly searches they can  generate and how much it costs to reach target .

  • Kissmetrics

  Kissmetrics is a online analytics software that also provides critical website insight and customers engagement.

  • Keyword Discovery

  Keyword Discovery provides with access to  world’s most comprehensive keyword index, which is compiled from search engines. Access to  consumer search keywords for the  goods and services,  as the search terms that direct users to  competitors’ websites.

  • SEMrush

  Semrush is a  toolkit for gaining web visibility and learning about marketing. SEMrush provides  reports  and tools which will definitely  benefit marketers in  PPC, SEO, Keyword Research, Competitive Research, SMM and content marketing services.

  • Buffer App

  Buffer APP is a business social media management App, which allows users to create content, communicate with  customers, and track social media success. Buffer integrates  social media networks like Instagram,Facebook, and Twitter.

  • AdEspresso

  AdEspresso is simple and intuitive Facebook ad management  tool.

  6. How can you categorize Digital marketing?

  Digital marketing  categorized into  Outbound  and Inbound Marketing.

  •   outbound marketing doesn’t care about the customer interest.where inbound marketing pulls  interested customers,
  • Consumer need is considered as first  priority.

  • 7.Mention few Google AdWords Ad Extensions names that you know?

    • Sitelink extensions 
    • Location extensions 
    • Call extensions 
    • App extensions 
    • Review extensions 
    • Callout extensions 
    • Structured snippet extensions 
    • Price extensions 
    • Automated extensions report 
    • Image extensions 
    • Previous visits 
    • Dynamic sitelink extension.

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