Digital Marketing Interview Questions and Answers

Top digital marketing interview questions with answers marketing  consists  of  wide range of strategies and tactics used by individuals and  businesses to promote their products, services, or brands using digital channels.

Internet provides platform for establishing an online presence of your business. Businesses create their websites to showcase their products or services and provide’s information to their target audience. A website is the central hub of a company’s digital marketing .


Digital Marketing Interview Questions

1. Explain briefly  about Digital Marketing?

Marketing professionals can use any method of marketing like  electronic devices or a digital mode to deliver their promotionsg and track its effectiveness throughout the journey of consumer . In prgeneral, digital marketing refers to advertising that appears on  computer, phone, tablet, or any other type of electronic device. Online video, display ads,  paid social ads, SEO and social media posts are some examples.

2. What are  types of Digital Marketing in the industry?

 Digital Marketing formats are as follows:

  • Social Media Profiles
  • Website
  •  Video and Image Content
  • Blog Post and eBooks
  • Customer Testimonials and Reviews
  • Brand Logos, Images, or Icons

3. Why Digital Marketing grown to be huge compared to offline marketing?

In recent years, digital marketing has demonstrated the immense power, and here are some of  most compelling reasons:

  • Directly relate to  the customers’ needs
  • Good exposure to  the product outreach and analytics
  • A more convenient approach to connect with the people from all over the world
  • Changes can be implemented a immediately if required

4. Differentiate between direct marketing and branding?

  • Direct marketing aims to increase  company’s revenue by creating demand. The use of stories in branded marketing allows  to connect with your audience on a much deeper level.
  • Direct marketing has a direct impact on trevenue. Typically, high level of urgency and priority is assigned. Brand marketing has  long-term impact on the brand equity and serves as a good barrier to market pressures.

    5. What are most popular Digital marketing tools?

    Digital Marketing includes a variety of techniques that can be utilized to achieve  specific aim. Below are a few examples

    • Google Analytics

    Google developed a free analytics platform for the users that lets you track to performance of your  site, video or app. You can also calculate advertisements ROI from here. 

    • Ahref is an excellent tool for   SEO analysis like backlinks checking.

    • Mailchimp

    Mailchimp provides email marketing tool that lets you to manage and communicate with the clients, consumers, and other  parties from one  location.

    • Google Keyword Planner

    The Google Keyword Planner  assist you in determining keywords for your Search Network campaigns. It’s a free app that allows user to locate keywords relevant to  business and see how many monthly searches they generate and how much it costs to target them.

    • Kissmetrics

    Kissmetrics is  comprehensive online analytics software that provides critical website insight and customers engagement.

    • Keyword Discovery

    Keyword Discovery provides with access to  world’s most comprehensive keyword index, which is compiled from search engines. Access to the consumer search keywords for goods and services,  as search terms that direct users to the competitors’ websites.

    • SEMrush

    Semrush is a  toolkit for gaining web visibility and learning about marketing. SEMrush  reports  and tools will definitely  benefit marketers in SEO, PPC,  Keyword Research, Competitive Research, SMM and content marketing services.

    • Buffer App

    Buffer is a business social media management application which allows users to create the content, communicate with the customers, and track social media success. Buffer integrates the social media networks like Facebook, Instagram, and Twitter.

    • AdEspresso

    AdEspresso is very simple and intuitive Facebook ad management  tool.

    6. How can you categorize Digital marketing?

    Digital marketing can be categorized into  Outbound  and Inbound Marketing.

    • Inbound marketing pulls  interested customers,  outbound marketing doesn’t care about the customer interest.
    • Consumer need is considered first  in
    • 7.List few Google AdWords Ad Extensions names that you know?

      • Sitelink extensions 
      • Location extensions 
      • Call extensions 
      • App extensions 
      • Review extensions 
      • Callout extensions 
      • Structured snippet extensions 
      • Price extensions 
      • Automated extensions report 
      • Image extensions 
      • Previous visits 
      • Dynamic sitelink extension.

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