Offpage optimization refers to  measures that can be taken outside of the actual website in order to improve your website position in search rankings.


Onpage optimization refers to  measures  taken directly within the website in order to improve its position in search rankings
types of seo


On-page SEO focus on optimizing parts of your website that are with in your control, while off-page SEO deals with  increasing  authority of your domain through content creation and earning backlinks from others website.


  1. On-page SEO is concentrating on   content,  keyword selection, putting keywords in correct places, giving an appropriate title for every page.
  2. On-page SEO will analyze  complete website.
  3. On-page SEO includes  internal linking
  4. On-page SEO  for Content writing.
  5. Techniques  used in on-page SEO.
  • Publish quality content.
  • Optimize  meta descriptionand title.
  • Optimizing page content.
  • Heading and content formatting.
  • Adding Images and other multimedia content.
  • URL optimization.
  • Internal links.
  • External links.
  1. on-page seo deals with category and tags
  2. On-page SEO looks what your website is about.
  3. Factors which impact On-page SEO are as follows-
  • Internal and External Linking
  • Mobile user Friendly
  • Navigation
  • Quality content
  • Meta Description
  • Alt Text for image
  • Page Speed
  • Core Web Vitals
  • Title Tag


  1. Off-page SEO includes in link building, increasing link popularity, link exchange etc.
  2. Off-page SEO will promote the website.
  3. Using Off-page SEO we work on direct linking.
  4. Off-page SEO i]for Article writing.
  5. Techniques used in off-page SEO.
  • Outreach.
  • Contribute to blogs as Guest Author.
  • Social Media marketing.
  • Social Bookmarking Sites.
  • Forum Submissions.
  • Blog Directory Submissions.
  • Article Submissions.
  1. off-page seo deals with tags and keywords.
  2. Off-page SEO looks how popular your website is.
  3. Factors which impact Off-page SEO are as follows-
  • Social Media marketing
  • Backlinks and linking websites
  • Mentions
  • Business Profle in Google.

Both SEO work together to achieve Search Engine Optimization which is main goal. We cannot select which is important between two. But in this whole process, SEOs recommend that focus should be given to on-page SEO before working on off-page SEO.
Link Building is example of off- page SEO.


Introduction to on-page SEO

If you have website for your business, First you must know the basics of SEO (search engine optimization). But  you must understand on-page SEO and how to use on-site optimization to grow your site visibility in search engines.

What is On-page SEO?

On-page SEO, also called as on-site SEO, which refers to  practice of optimizing individual web pages on your website to improve the search engine rankings and attract more organic traffic. On-page SEO focuses on content and elements directly with in the web pages itself. It involves in variety of techniques and best practices to make the web pages more appealing to both the  search engines and human visitors.

some key aspects of on-page SEO:

1. Keyword Research: On-page SEO begins with  keyword research. Identify t relevant keywords and phrases that your targetedc audience is using to search for the information related to your content or services. These keywords  research will  guide your optimization efforts.

2. Page Titles:Create descriptive  keyword-rich page titles ( referred to  title tags). These titles  provides a clear indication of what the page is about and includes the target keyword.

3. Meta Descriptions:Add informative meta descriptions. Meta descriptions don’t directly affect the search engine rankings, It can influence click-through rates from the search engine results pages (SERPs).

4. Headings (H1, H2, H3….): Use proper heading tags

H1 for the main title

H2 for subheadings

To give  structure to your content. This will  improves readability and also helps search engines to understand the hierarchy and importance of different sections.

5. URL Structure:Create  descriptive  keyword-rich URLs. Avoid long, complex sentences  of characters in URLs.

6. Content Quality:Produce Unique, high-quality, valuable content that addresses the needs of your targeted audience. Content should be realted, well-researched, informative, and engaging the visitor.

7. Keyword Optimization:Incorporate  targeted  keyword naturally within content. Avoid keyword stuffing, which can lead to removal / penalties.

8. Images:Optimize images by adding descriptive file names and alt text. This improves an accessibility and can contribute tothe image search rankings.

9. Internal Linking: Link to other relevant pages within the  website of yours to improve user navigations and spread link equity.

10. External Linking: Include outbound links to the authoritative and credible sources to enhance  credibility of your content.

11. Mobile Optimization: Make sure that your web page is mobile-friendly and responsive to the accommodate users on various devices. Google gives preference to the mobile-friendly pages in its rankings.

12. Page Speed: Improve page loading times to enhance the user experience. Fast-loading pages are favored by both the search engines and visitors.

13. Schema Markup: Utilize  schema markup  and structured data to provide search engines with the additional information about your content . This can result in rich snippets and more informative search results.

14. Uer Experience (UX):Consider factors like easi navigations,  clean and user-friendly design, engaging layout to improve user experience.

15. Social Sharing: Make it easy for users to share  content on social media platforms by including social media sharing buttons like facebook ,intagram,youtube.

On-page SEO is  fundamental aspect of search engine optimization. It directly influences how the search engines understand and rank your content. By following the on-page SEO best practices, you can increase  likelihood of your web pages ranking higher in  the search engine results pages and attracting more organic traffic.